I love a lot of aspects to marketing. The creativity in designing ads,
the thrill of watching an ad campaign work and connect with people, and
learning new ways to market better are all fantastic.
But the best thing about marketing is that when we market we're helping
people discover products and services that impact their lives in positive,
sometimes even amazing, ways.
The key to loving marketing is to only market products and services that
you would buy, use and find value in yourself. The reason that "sales"
gets such a bad rap is that so many people are marketing things they don't
believe in.
If you try to market something for the sole purpose of making money,
you will probably fail. If you don't beleive in what you're selling, you
will probably fail. If you don't market from an honest belief that your
customer will benefit from what you're marketing, you will definitely
fail.
When I was in high school I began my first career as a radio disc jockey.
I was a very popular DJ and it wasn't because I was special or cool. It
was because I loved music and I loved turning people onto bands and songs
that touched their souls. (Marketing is really just turning people onto
something they'll appreciate finding out about).
People would tell me how much they loved my shows and loved the music
I spun in clubs. This was because my passion for music and love of seeing
how it got listeners excited was a turn on for me. (This was college radio
so I had the freedom to only play songs I liked.)
Marketers are messengers. If we stopped marketing then no one would ever
know about the wonderful ideas, products, services,experiences and opportunities
that are available to them.
When you look at marketing in this light you see that marketing is a
gift. It's actully a disservice to not market to people.
Whether you're in business or not, you're a marketer too. You're probably
a much better marketer than you realize. Everytime you recommend a movie,
a book, an activity or anything else to your friends guess what? You're
marketing to them.
Marketing is full of juice to me because I know that when I recommend
something or advertise something it's because it impacted my life. Knowing
that, I know it will have a great affect on other people. I love helping
people touch their souls and marketing does that everytime it leads to
someone buying something.
Also, it's an art to know how to connect with people through words and
I love words.
What I'm most passionate about is helping people to raise their consciousness
and learn to create the lives of their dreams. I produce and market products
and services related to spirituality, psychology and personal development
because that's what I love.
I help people to use anger to get what they really want. By marketing
CDs,books and coaching programs I'm teaching people how to transform their
lives. I'm showing them how to master the five key areas of life (spiritual,
physical,financial,social & family, and education). You can check
out www.AngryEnoughToChange.com for a full idea of what I mean.
If you want to love marketing as much as I do then I have three tips
for you:
1. Have an honest passion for what you market or don't market it.
2. Only market products and services you believe will provide huge value
to your customers.
3. If you're only in it for the money then get out before you bury yourself.
It's such a cliche to say do what you love and the money will follow,
but it's absolutely true. Market what you love and love what you market
and you'll be joyful and wealthy....Even better, your customers will thank
you for the impact you have on their lives.
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