In This Issue

Hello and Welcome Back to the Cash Generator Ezine!

Well, it's been a busy few weeks, the weather here in the UK is still fantastic, lots of time spent outside when possible !!

The flat's now been taken off the market as we are going to rent it out instead. We have found and had our offer accepted on our new house, all being well, we should be moving in mid-september ... :o)

Album of the week is The Richest Man In Babylon by the Thievery Corporation - Eric Hilton and Rob Garza have always treated the line between acoustic and electronic music as a drunken sailor might, unpredictably falling on one side or the other with equal frequency. By this measure, The Richest Man in Babylon is their soberest effort to date, striding confidently into jazz, soul, world beat, and other styles with a direct, reverential approach, an excellent album !!

A special welcome to all the new subscribers, we are continuing to offer the newly subscribed FREE ad space ... send your max. 150 word ad and link to the 'Advertising' link and they'll be rotated over the next few issues.

The featured article in this issue is about Reciprocal Linking strategies for your website, I am actually in the process of porting a membership/link exchange/classified ad section to my site which will hopefully be live for the next edition ... :o)

I hope you are enjoying the ezine, any feedback would be appreciated! Please pass this ezine on to any of your friends who may be interested ...

Chris
:o)

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Reciprocal Linking Techniques
For A Successful Web Site
by Rick Rouse

Building a successful web site is a process that works best when done in a deliberate, logical step-by-step manner. The first step is to build a top quality web site that is packed with interesting and useful content.

Next, you need to submit your site to the major directories and begin a well thought out advertising campaign.

But the single most important step is getting a top ranking in the major search engines, most notably Google and MSN.

When ranking the sites in their index, Google places a very high importance on "link popularity", that is the sites that have the most high-quality incoming links generally rank higher in Google. Getting links to your site from other sites is an absolute must for a top ranking in Google and the other top search engines (top 10 at a minimum).

The question that you may be asking is "How do I get these links?". There are many ways to attain links to your web site, but it can be very difficult for new sites to get other sites to link to them.

There's a simple way to jump-start the process however. It's called "reciprocal linking". This is how it works: You search for sites that are in the same general topic area as yours (but not sites that compete directly). After you find a list of suitable link exchange partners, you
place a link to their site on your site. Then you email the webmasters of the other sites and ask for a link exchange.

Do not send generic copies of the same email to each webmaster however. Rather, take a few minutes to browse each site. Then write a personalized email to the webmaster explaining what you liked about the site (be specific) and why you think a link exchange would benefit both parties.

Be sure to address the webmaster by name if at all possible. Also, be sure to give him your link exchange information. This should include the title of your site, a short description, and the URL that you want his site to link to (this doesn't have to be the home page). And be sure to include the URL of the page that already has his reciprocal link on it.

After you have sent the emails, expect a few rejections for various reasons. This is normal and expected so don't be at all discouraged. You will also quickly get a few emails from webmasters accepting your offer. Verify that your reciprocal link is in fact on their sites and then send a "thank you" email.

A great way to find potential link partners is to do a Google search on one of your main keywords or phrases. You will most likely have many pages of sites listed in the search results.

Here is a simple way to find out which of these sites actively exchange links: Go to the bottom of the Google search results page. Click on "Search within results". In the text box type in "Add URL". This will return only the sites in your original search results listings that have an "Add URL" link on their web site. You can also do a search for "link exchange".

If you aggressively pursue link exchanges on a regular basis, within a few short months you'll have built up good rankings in the search engines with a steady flow of targeted traffic
to your web site!

------------------------------

Rick Rouse is the owner of RLROUSE Webmaster Resources and the author of "Super Webmaster SEO Toolkit" which gives step by-step instructions for getting a top 10 listing in Google & Yahoo. Visit his web site: http://www.rlrouse.com/SEO.html

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This article will only display in JavaScript enabled browsers.

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Thank you once again for your continued support and for being a valued subscriber to Cash Generator Ezine!

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In the Next Issue: More interesting articles and links, co-op and free ads for your delectation!

To Our Success!

Chris Counsell
Founder http://www.gener8cash.co.uk

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